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List of products by brand La Via del Tè

An Italian Passion for tea

The company was set up in 1961 through the enterprising spirit of Alfredo Carrai. Alfredo was so fascinated by the world of tea that, despite his tender age, he decided to accept the challenge of introducing into Italy the consumption and culture of a drink that was practically unknown at the time. The desire to enhance his knowledge of the second most-widely drunk beverage in the world led him to perform numerous journeys in quest of the rarest teas and the finest harvests, without ever losing the awareness that there is always another tea waiting to be discovered and savoured. Alfredo’s first trips to China read like a daunting adventure story, beset with a thousand difficulties, in search of white teas or the precious teas of Yunnan, the first tricky negotiations with the plantations of Darjeeling, the emotion at the tasting of the first Gyokuro… And then there’s the satisfaction of opening up the true world of tea to the Italians, accustomed to the sporadic consumption of black tea in bags. From the first packages of the SNAKE label (later changed to SNAK), to the importation of tea in the packaging of the country of origin, through to the creation in the 80s of the brand La Via del Tè as a tribute to the Japanese tradition of the Cha-no-yu, which has its foundation in the Chado, that is “La via del tè”.

There are 12 products.

Showing 13-24 of 108 item(s)

La Via del Tè
Ceylon Gran Jardin GFOP

€9.00

Ceylon black tea, grown in "high grown" plantations, ie, located between 1600 and 2000 meters above sea level. Highgrown of Ceylon are appreciated throughout the world for the  intense aroma and for the full body of the infusions. The classic English taste tea. The name Orange pekoe is a term introduced by Dutch quality, Orange to honor the royal family Orange-Nassau, Pekoe is the transliteration from Chinese Pak-ho, a term used to refer to white downy covering the apical buds of tea. Grand Jardin has plenty of white, fine buds and beautiful tiny black leaves.

La Via del Tè
China Green OP Bio

€7.50

A good quality green tea with small leaves slightly curled, pan fired to stop any fermentation process. It comes from garden certified in Organic Agriculture. It's a sincere tea, perfect at any time, joining the fresh taste with well-known healthy properties of green tea.

La Via del Tè
Chun Mee

€7.00

One of the main products among green teas in China. It is well known abroad for its delicate plum-like taste. The name - coming from the shape of its tiny and slightly curled leaves - means "old man's eyebrows" and it is reputed as one of the long life and healthy tea in China. Sometimes you can find it under the name Zhen Mei.

La Via del Tè
Chun Mee Limone

€7.50

Chun Mee Chinese green tea flavored with lemon with the addition of pieces of orange peel. Thirst-quenching, modest caffeine content. The original name Chun Mee means "Eyebrows of the old" to remember the slightly rotated shape of the young leaves.

La Via del Tè
Colazione da Tiffany

€8.00

A fragrant blend based on the Japanese green tea Sencha, a Chinese green tea, embellished with yellow rose buds, mallow petals and calendula and crystals of yellow sugar candy, naturally colored with herbal infusions and resembling topaz.