An Italian Passion for tea
The company was set up in 1961 through the enterprising spirit of Alfredo Carrai. Alfredo was so fascinated by the world of tea that, despite his tender age, he decided to accept the challenge of introducing into Italy the consumption and culture of a drink that was practically unknown at the time. The desire to enhance his knowledge of the second most-widely drunk beverage in the world led him to perform numerous journeys in quest of the rarest teas and the finest harvests, without ever losing the awareness that there is always another tea waiting to be discovered and savoured. Alfredo’s first trips to China read like a daunting adventure story, beset with a thousand difficulties, in search of white teas or the precious teas of Yunnan, the first tricky negotiations with the plantations of Darjeeling, the emotion at the tasting of the first Gyokuro… And then there’s the satisfaction of opening up the true world of tea to the Italians, accustomed to the sporadic consumption of black tea in bags. From the first packages of the SNAKE label (later changed to SNAK), to the importation of tea in the packaging of the country of origin, through to the creation in the 80s of the brand La Via del Tè as a tribute to the Japanese tradition of the Cha-no-yu, which has its foundation in the Chado, that is “La via del tè”.
There are 12 products.
Perfect for keeping the tea leaves in the best possible way so that they retain all their freshness.
Fine quality black tea, orthodox manufacturing process, fine pluckingof 1 bud and two leaves , a blend from Assam estates.Assam tea region , in northeast India, on the banks of Brahmaputra river, is the home country of Assamese tea variety,discovered by British around 1820 . A classic, full-bodied tea, well known worldwide.The letters stand for : Tippy Golden Flowery Orange Pekoe.
Perfect for keeping the tea leaves in the best possible way so that they retain all their freshness.
Japanese green tea. One of the best known and appreciated for its healthy virtues, and its low caffeine content. There is a brown toasted version, technically called Houjicha.The Bancha is characterized by its flat developed leaves and its bright green color. It is prepared by using the already developed leaves harvested in autumn. Bancha means "common tea"
One of the top-seller blend at La Via del Tè, since 20 years. A perfect creation of Bancha green tea, Jasmine scented tea and flavours. Suitable to encourage green tea appreciation. The very low caffeine content makes it a winner blend and the flowery-fruity flavour is pleasant to every one.
100 GR.
It is said that the first plant of Camellia arrived in Italy, at the Royal Palace of Caserta, in 1760, as a pledge of love by Admiral Nelson to lady Emma Hamilton, the beautiful adventurer and wife of the British ambassador in Naples. This blend of black tea from India and China with the fragrance of lichee, lemon and ginger is dedicated to her.
One of the top-seller blends byLa Via del Tè: Chinese black tea enriched by citrus flavours and orange rinds and flowers .A classic, tasty mediterranean creation.
Blend of Indian black Assam tea and spices (cardamom, cinnamon, pink pepper, etc.) inspired by a traditional recipe of Chai, one of the Indian national drinks. There are a thousand variations for its preparation and for the spices to be added, even if basic cardamom, cinnamon and pepper are never lacking. Strong, sweet and intense, ideal with sugar and milk.
A mixture inspired by the beautiful maiden of A Thousand and One Nights, which by winning with her tales the sovereign decided to kill his wives after the wedding night, makes him fall in love and desist from his cruel intent.A mélange of black tea with perfume sweet of summer fruits and pomegranate, symbol of love and rebirth.
Inspired by the mixtures in vogue in the second half of the nineteenth century, at the court of the tsar, a fragrant and elegant blend of black teas, orange petals, safflower and lavender with an intense citrus aroma.
CAMILLE
100 GR.
Camille was the biggest box office hit of 1936. Inspired by the novel The Lady of Camellias, the movie has as leading actress Greta Garbo, delivering one of her most radiant and compelling performances. This blend of green tea from Japan and China with long lasting kiwi and pear aroma is dedicated to the timeless charm of The Divine.
Perfect for keeping the tea leaves in the best possible way so that they retain all their freshness.
